The premier importer of specialty confections and fine foods in the US

Hero Premium Fruit Spreads

Hero is a premium fruit spread from Lenzburg, Switzerland. With over 130 years of experience, Hero consistently creates the most delicious and high quality fruit spreads on the market. The goal of the two founders, Gustav Hecknell and Charles Roth was, “to make fruit and vegetables long-lasting without losing their flavor.” This goal has been achieved many times over. Please never call Hero a jam or a jelly,  the distinction of “fruit spread” is imperative. Fruit spreads must have at least 50% of its contents be real fruit pieces and puree. When a spread is labeled “jam,” “jelly,” or “preserve,” it means the product only contains 42-45% real fruit. Thus, when purchasing any Hero fruit spread, it is guaranteed that it contains the highest quality and most natural ingredients.

Hero fruit spreads are naturally gluten free. Moreover, the spreads are coincidentally vegan. While being vegan was never the intention, with only the highest ingredients and most natural processes, being vegan is an added bonus. With fruit sourced and selected based on quality and flavor, it’s impossible to have anything less than a delicious Hero experience.

The strawberries, which are integral to the Hero brand, are grown in Poland, the world’s second largest strawberry producer. These strawberries are of a dark color and Hero works directly with producers to ensure the best of the annual crop is procured. The commitment to having the best crops does not reside exclusively with Poland. The Hero procurement team is on-site during harvest of black cherries in Greece. The rocky soil and Grecian climate are important factors in growing the best and most mouth-watering cherries. Hero’s dedication to having the best continues with certain fruits having a multitude of types in their spreads. Notably, the red raspberry spread has raspberries that are sourced from Serbia and Eastern Europe.

Hero creates premium fruit spreads that are sent to North America directly from Europe. The European levels of quality and excellence are the keys to Hero’s success both globally and regionally. Globally, Hero is the ranked #2 in the Jams/Jellies/Preserves core product category. It is #2 in North America and #3 globally in the Infant Nutrition category and #1 in North America for decorating products. The reception isn’t just in the numbers. In October 2010, Real Simple named Hero Strawberry Classica and Hero Raspberry Classica the number one and number two fruit spread in an unsponsored taste test. Furthermore, Women’s Day named Hero Strawberry Classica as the “Women’s Day Pick” in their strawberry category. The acclaim is not surprising.

For over 130 years Hero has been producing the best fruit products. An important facet of all the Classica spreads is the natural ingredients and absolutely no high fructose corn syrup. These ingredients are able to maintain their bountiful flavor through a special vacuum cooking process on a low heat. The low heat is proven to maintain the natural and subtle flavors of the fruit instead of the shocking fruit flavor other fruit spreads have. These two distinctions set Hero apart from its competitors.

Hero History

When two men, both named Gustav, opened a factory in Lenzburg, Switzerland in 1886, it’s unclear whether they knew they were starting a business that would thrive for over 130 years.  Gustav Henckell was an experienced conserve factory employee. Gustav Zeiler was a fruit farmer. Together, along with silent partner Charles Roth, these men started Conservenfabrik, Henckell & Zeiler, a space to preserve fruits and vegetables. When Gustav Zeiler died unexpectedly in 1889, Charles Roth became a public partner. Together, Henckell and Roth created the Hero brand in 1910. The name came from combining the first two letters of their respective last names.

By 1914, Hero joined the Swiss Stock Exchange. From 1910 until 1939, the brand continued to grow and produce high quality fruit products. When the war broke out, Hero refused to close shop. After being asked for their assistance, Swiss housewives would clean empty Hero jars and return them to the factory where the jars would be repackaged with new spreads. The war also forced Hero to create one of their most successful lines—Hero Delicia. Because of a sugar shortage during the war, the spreads could not be produced using the original recipe. The Hero Delicia line featured 60% fruit and lower sugar levels than the average spread. After the war, Hero found immense success with their Classic line. They expanded their product lines and moved into other countries.

In 1985, Hero began selling baby food in Spain, marking  its expansion into the baby food category. In 1995, Hero was purchased by the Oetker family, a family with roots in business since 1899, and the Northern American market. By 2002, Hero became an international house of brands. Today, the company still has the same commitment the original founders had: to create a fruit spread that could last without losing its flavor.

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Euro-American Brands is built on the foundation of teamwork and a passion for the wholesale confection and specialty food industry.  Our sales team is the cornerstones of our success.  Everyone working together as a team makes Euro-American Brands the preeminent distributor of confections and specialty foods across the continental United States. Our sales team is standing by ready to address any sales question you may have…

John Coles

VP Sales

Office: 631-584-8600
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Michael Chamberlin

Northeast Regional Sales Manager

Office: 401.619.4038
Represented States: Connecticut • Massachusetts • Maine • New Hampshire • New York • Rhode Island • Vermont
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Ron Daily

Western Regional Sales Manager

Telephone: 206-601-0182
Represented States: Arizona • California • Idaho • Montana • Nevada • Oregon • Washington • Wyoming • Utah
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Tom Gaffney

Southern Regional Sales Manager

Office: 770-345-0801 
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Laura Lawless

Inter-Mountain Regional Sales Manager

Office: 360-531-2853 
Represented States: Alaska • Colorado  • Northern California • Northern Nevada • Oregon • Washington • Western Idaho • Natural Grocery (West of Mississippi)
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Moises Salmeron

Southwest Regional Sales Manager

Telephone: (562) 673-2875
Represented States: Arizona • California • Idaho • Montana • Nevada • Oregon • Washington • Wyoming • Utah
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Mark Wendt

Midwest Regional Sales Manager

Office: 262-285-3383
Represented States: Illinois • Iowa • Indiana • Kansas • Kentucky • Michigan • Minnesota • Missouri • Nebraska • North Dakota • Ohio • South Dakota • Wisconsin
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Hero Brand Knowledge

Ralph Hickman
Brand Manager: Hero, Schwartau, Corny Big

Telephone: 352-433-6449
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Euro-American Brands LLC
95 Route 17 South, Paramus, NJ 07652
Telephone: 201-368-2624
Fax: 201.368-2512